Technology has become synonymous with our everyday lives today.
We have convenient access to the internet 24/7 via our smartphones and can connect with friends and colleagues whenever and wherever we want. However, this has started to unfortunately encroach on the parts of our lives where we need to live in the moment to be able to create fond memories with our family and friends.
This presented a really interesting opportunity to make some noise in the market.
In this case study, we share the story of how Blue Star PROMOTE worked together with Dolmio (Mars Food) and their creative agency to help families disconnect to reconnect.