Why timing in 2019 is everything! Key dates for planning your promotional merchandise campaigns next year.

It’s the last day of November and there are now only 22 working days until Christmas is here! Can you believe it?

While we are all scrambling to get our Christmas campaigns out to market, let’s not forget that 2019 is just around the corner and there are some key dates and factors to keep in mind that will affect the delivery of your promotional merchandise campaigns next year.

Here are the important points to consider if you want to deliver successful campaigns in 2019.

 

LOCAL VS OFF-SHORE

There are advantages and limitations of each method, however, the main point to think about is timing.

If you are looking to source products and branded items locally, you can tend to order what you need and get delivery pretty quickly. But don’t leave it too late to order as stock does run out, especially for large quantities.

For bulk orders and the cost-conscious businesses, off-shore is the cheapest option, but it requires a much longer lead time. For example, if you take delivery via ship freight, it could take a few months, which could really push out your timelines.

For more information on turn-around times, click here.

 

THE CHINESE NEW YEAR

It’s a wonderful celebration of the New Year with 2019 being the year of the pig! However, it could cause some delays if you’re ordering from China during this time.

Chinese New Year runs for around 15 days, beginning on the second new moon after the winter solstice and ending on the full moon. This means all of China pretty much shuts down during this period. Therefore, any orders, if not placed in a timely fashion could mean you run the risk of your stock not arriving in time for your campaign.

In 2019, Chinese New Year is only about 9 weeks away!

It will run from Tuesday 5th February 2019 to Tuesday 19th February 2019. With an average lead time of stock being from 9-12 weeks, you better get any orders in quickly!

If you need some product ideas then click here.

 

KEY DATES FOR THE BEGINNING OF 2019

To help you plan your orders for 2019, below is a list of special events and dates in the early part of 2019.

You may be surprised how quickly things creep up.

If you’re planning on ordering any promotional merchandise, then as a general rule it is recommended you allow a 9-12 week lead time for off-shore orders and 2-4 weeks for local orders.

 

EVENT

EVENT DATE LOCAL ORDER PLACEMENT OFF-SHORE ORDER PLACEMENT  COMMENTS
Australia Day 26th January 2019 28th December 2018 Potentially missed the cut-off. Talk to your local account manager. With Christmas around the corner we recommend you place your order as soon as possible.
Valentine’s Day 14th February 2019 17th January 2019 Potentially missed the cut-off. Talk to your local account manager. With Christmas around the corner we recommend you place your order as soon as possible.
St Patricks Day 17th March 2019 15th February 2019 18th January 2019
Easter 19th to 22nd  April 2019 22nd March 2019 25th January 2019
ANZAC Day 25th April 2019 25th March 2019 28th January 2019

If you are looking for promotional products, gifts or campaign items for any of these upcoming events, then click here.

 

How can Blue Star Promote help your business?

Branding is very important for all businesses today as it differentiates your products and allows customers to build a relationship with you.

To have a successful brand, your target audience must see it. The placement of your name or logo on a promotional item is a great way to raise brand awareness and can be included on almost any type of marketing item.

That’s where our team of specialists can help.

Our promotional product solutions creatively and effectively communicate the essence of your brand to enhance your marketing activities and generate more opportunities for customer engagement.

Contact us today to learn more about how we can promote your brand.

Website: www.bluestarpromote.com.au
Phone: 1300 669 491
Email: customerservice.promote@bluestargroup.com.au