As of this year, New South Wales was the final state to join the rest of the country and head towards the ban of single-use plastic bags as part of an initiative to reduce landfill waste, litter clean-up costs, the danger to wildlife and pollution of the natural environment.
To demonstrate their commitment, Woolworths and Coles phased out single-use plastic bags nationwide in July, with Target and Kmart close behind, aiming for the start of 2019.
While the campaign is the right move and encouraging people to switch to reusable options, the need for bags remains strong, presenting the opportunity for tote bags to take centre stage.
Let’s discuss this greener reusable (and suddenly more popular) option in more detail.
In light of this significant change, people are currently looking for alternatives to carry their shopping and groceries in, and the obvious answer is the humble tote bag.
They’re sturdy, useful and inexpensive, which ticks all of the boxes – and we all know from personal experience that we will keep items that are helpful to us.
Now that the major supermarket chains have phased out plastic bags, the retail shops will soon follow, which means that there’s an opportunity now to find the right bag to offer your customers, and print your brand on it.
WHY A TOTE BAG?
Chances are, customers will hold on to a good bag and use them every time they shop for the next few years, meaning that if your brand features on it, there will be a long-term presence for both them and everyone else who sees them using it.
Additionally, it demonstrates that your brand has a shared commitment to the environmental movement, especially now when it’s a hot topic. Reusable tote bags let customers know that your business respects this initiative, creating a positive image for your brand.
Here are the 5 types of reusable tote bags to help you choose the one to match your needs, and those of your customers.
1. NON-WOVEN BAGS
Made from polypropylene, non-woven material bags are both durable and cost-effective, making them a great reusable bag option. They’re also available in various size and colours to meet your style and design needs.
2. NYLON BAGS
Nylon is an affordable and lightweight material. Made from Polyester, it’s highly resistant to UV radiation and with a very high melting point, it can stand prolonged exposure to the sun without the material breaking down.
These are also available in various size and colour options.
3. CALICO / COTTON BAGS
The lack of processing involved when preparing its cotton-based material is what makes calico one of the most environmentally-friendly bag fabrics on the market.
When used as a shopping bag, calico is strong and reusable, eliminating the need for plastic at all.
Its 100% cotton composition also means it’s biodegradable, making it an excellent green material that your customers will recognise and appreciate.
These come in various size and colour options, offering your brand a lot of different options.
4. CANVAS BAGS
Canvas can be made from many different fibres. When it’s made using hemp, it’s one of the most eco-friendly fabrics around. However, even canvas that’s made using regular cotton is more environmentally friendly than using disposable plastic shopping bags.
Unlike plastic bags, which can take up to 1,000 years to break down, cotton canvas bags are sturdy, water-resistant, reusable and available in many attractive designs.
Additionally, when well-cared for, a reusable canvas bag can be used hundreds of times. When a person carries a canvas bag, it sends a clear message that they care for our planet – and inspires others to do the same.
These can also be ordered in various size and colour options.
5. JUTE BAGS
Jute fibre is a totally natural, biodegradable and compostable fibre obtained from the jute plant (Corchorus olitorius and Corchorus capsularis).
A strong natural fibre with low extensibility and high breathability, jute is incredibly versatile and is used in a range of packaging, textile and agricultural sectors, while being available in various size and colour options.
How can Blue Star help your business?
Branding is very important for all businesses today as it differentiates your products and allows customers to build a relationship with you.
To have a successful brand, your target audience must see it. The placement of your name or logo on a promotional item is a great way to raise brand awareness and can be included on almost any type of marketing item.
That’s where our team of specialists can help.
Our promotional product solutions creatively and effectively communicate the essence of your brand to enhance your marketing activities and generating more opportunities for customer engagement.
Contact us today to learn more about how we can promote your brand.