How uniforms enable confidence in the workplace

Uniforms 1

Looking to encourage confidence among your team in your workplace? Did you know a well structured and professional uniform can be a simple way to achieve this?

Clothing makes the man or woman, as they say, and this is never truer than in a working environment. A uniform can give the wearer a sense of empowerment and pride, and this then flows into their work. When you think of airline hostesses or bank tellers, you can get a sense of the company behind them and the pride both they and the company display, all through their clothing.

Studies* have shown that certain clothing can change people’s perceptions and attitudes, for example, professional attire can increase someone’s confidence in their own abilities. According to the same study, when people wear more formal attire, they are more open to thinking broadly than narrowly. A broad way of thinking is a great benefit in an effective workplace.

A confident employee makes up part of a confident business. Some ways that uniforms can help to enable confidence in people and their work is by:

Uniforms encourage team morale

When everyone is wearing a uniform, they feel unified and are on a level playing field when it comes to their appearance.

Uniforms promote organisation

Having a uniform takes the guesswork out of deciding what to wear everyday and can make people feel confident simply by being organised.

Uniforms enhance brand awareness and loyalty

Enhancing brand awareness and recognition isn’t just for your clients or customers. Employees can benefit from increased brand awareness as this helps them understand their role and the company they work for. It also benefits the company as employee loyalty can be higher when employees feel more involved and engaged at work.

With informal or casual clothing becoming worn more often in some workplaces, now is the time to reclaim your business’ confidence through its people. Now is the time to stand out with your business’ branding on uniforms and let the outside world see you as the competent, confident and effective business that you are.

To have a look at uniform options, or to get started designing yours, talk to us today.

*Study can be found at http://spp.sagepub.com/content/early/2015/04/02/1948550615579462.abstract