Achieve better brand awareness through end of year gift giving

Corporate gift giving boosts brand awarenesss

At a time when businesses’ focus is on wrapping up the preceding year and prepping for the year ahead, end of year gift giving can often be put in the too hard basket. The power of corporate gift giving, however, should not be underestimated. End of year gift giving is a highly effective method of building brand awareness, achieving better brand loyalty, boosting sales and improving workplace morale and productivity.

According to a study conducted by Promotional Products Association International (PPAI), recipients of corporate gifts were 20.9 percent more likely to make a purchase compared with 13.4 per cent that viewed a print ad, 7.1 per cent that viewed a TV commercial and 4.6 percent that viewed an online ad.

Distributing branded gifts to clients, potential clients and employees is a great way expose your brand to a wider audience. Selecting the right type of gifts and implementing punchy brand messaging is paramount to its success. To maximise the likelihood of your gifts being utilised and successfully spreading your brand messaging, gifts should be chosen according to practicality, uniqueness and sentiment.

Gifts for clients and potential clients

Choosing the right gifts for clients and prospective clients depends heavily on the type of relationship you have with the recipient, their interests and the purpose of the gift exchange. Clever gift ideas for clients include branded and personalised clocks like a branded desk clock or a branded weather station displaying the local weather forecast, time and a thermometer and hydrometer. More generic and practical gift ideas for clients and prospective clients include branded golf balls, branded pens or cleverly designed mobile phone holders.

Gifts for employees

Giving gifts to employees is a great way to say thank you, while boosting workplace morale and productivity. Studies have shown that recognising employees is the largest driver of employee engagement and helps boost productivity and reduce turnover rates.

Boosting brand awareness through gift giving within the workplace can be achieved through the distribution of practical gifts with your company’s brand messaging. The end of year sees Australians maximising the warm weather at the beach and at social gatherings. Some clever summer gifts for employees include branded beach towels, branded portable speakers or if you’re looking for something a little more sentimental, a holiday hamper.

If you would like some advice on what type of gift to give your clients or employees, talk to us today.