Blue Star Group, a division of ASX listed IVE Group Ltd, has announced it acquired Victorian based Frost Merchandising on 31 May 2016.
As one of Melbourne’s premier promotional agencies with a reputation for quality and operational excellence, Frost Merchandising has provided creative promotional product solutions for over 27 years.
The acquisition follows Blue Star’s initial move into the $1.5bn merchandise and promotional products space in April 2015 when the Group acquired VAVAVOOM, now known as Blue Star PROMOTE.
Frost Merchandising will be integrated into the Blue Star PROMOTE business in Clayton, Melbourne. Frost Merchandising’s dynamic team of promotional specialists will join together with Blue Star PROMOTE’s Victorian team to strengthen the business in this key market under the leadership of Blue Star PROMOTE General Manager Matt Cave.
Matt Cave, General Manager, Blue Star PROMOTE, said, “Frost Merchandising is an incredibly well run and creative promotional agency with a long history servicing some of Australia’s most well-known brands. Frost Merchandising’s focus on quality, product safety and ethical trading were major draw cards for us. We very much look forward to combining forces to enhance our value proposition to clients and the broader marketing community in Melbourne.”
Cliff Brigstocke, Chief Executive Officer, Blue Star Group, said, “Known for their commitment to excellence and the calibre of their staff, Frost Merchandising will be an excellent addition to our growing promotional merchandise business Blue Star PROMOTE. Promotional merchandise is a key pillar of our diversified marketing communications offering and the acquisition of Frost Merchandising enables us to further build upon this capability.”
Mark Laidlaw, CEO, Frost Merchandising said, “It was clear from the outset that there was a great cultural fit between Frost and Blue Star PROMOTE. Through the combined businesses the Blue Star PROMOTE Melbourne team possess a broad range of experience and professionalism which will position them as the market leader in the promotions industry”.
For any enquiries please contact:
Cliff Brigstocke, Chief Executive Officer, Blue Star Group +61 447 447 899
Mark Laidlaw, Chief Executive, Frost Merchandising +61 3 9872 8005